Unlocking the Power of Unified Data Storage:
Supermetrics and BigQuery
Supermetrics and BigQuery

Marketing data can often end up scattered across various platforms, turning what should be a source of actionable insights into a web of silos.
This chaos not only complicates your analytics but also hinders your decision-making processes. Enter Supermetrics for BigQuery—a game-changer for business intelligence professionals, marketers, data analysts, digital marketing teams, and digital agencies.
At Datasavvy, we specialize in helping brands and digital agencies centralize their marketing data for improved efficiency and clearer insights.
In this post, we'll explore the benefits of centralizing your marketing data, why BigQuery is the ideal storage solution, and how Supermetrics makes it all happen. Plus, learn how you can get started with a 30-day free trial!
Benefits of Centralizing Marketing Data
1. Unified Source of Truth
By consolidating your marketing data into a single platform like BigQuery, you create a unified source of truth. This means no more conflicting reports or redundant data—just accurate, real-time insights.
2.Enhanced Decision-Making
With all your data in one place, you can perform comprehensive analyses that drive smart, data-informed decisions. No more guessing; just clear, actionable insights.
3.Increased Efficiency
Manual data collection is tedious and time-consuming. Centralizing your data automates this process, freeing up your team to focus on analysis and strategy rather than data wrangling.
4. Cost Savings
Automating your data processes with tools like Supermetrics reduces the need for manual labor and minimizes errors, saving both time and money.
Why Use BigQuery for Data Storage?
Scalability
BigQuery offers virtually unlimited storage and can handle massive datasets with ease. Whether you’re a small business or a large corporation, BigQuery scales with your needs.
Speed
BigQuery’s fast querying capabilities allow you to analyze huge datasets in seconds. This speed is crucial for dynamic marketing environments where timely insights are key.
Integration
BigQuery integrates seamlessly with various data sources and tools, making it an ideal platform for centralizing your marketing data. Whether you’re pulling data from Google Analytics, Facebook Ads, or any of the 150+ platforms Supermetrics supports, BigQuery can handle it.
Security
With Google Cloud’s robust security measures, you can rest easy knowing your data is protected. BigQuery complies with multiple industry standards, ensuring your data is secure and compliant.
How Supermetrics Storage Works

Connect Your Data Sources
Automate Data Transfers
Data Transformation
Analysis and Reporting

Start Your 30-Day Free Trial with Datasavvy
Ready to transform your marketing data strategy? Sign up for a 30-day free trial with Datasavvy and experience the power of Supermetrics for BigQuery firsthand. Our team of experts will guide you through the setup process and provide ongoing support to ensure you get the most out of your data.