Unlocking the Power of Unified Data Storage:
Supermetrics and BigQuery

Marketing data can often end up scattered across various platforms, turning what should be a source of actionable insights into a web of silos.

This chaos not only complicates your analytics but also hinders your decision-making processes. Enter Supermetrics for BigQuery—a game-changer for business intelligence professionals, marketers, data analysts, digital marketing teams, and digital agencies.

At Datasavvy, we specialize in helping brands and digital agencies centralize their marketing data for improved efficiency and clearer insights.

In this post, we'll explore the benefits of centralizing your marketing data, why BigQuery is the ideal storage solution, and how Supermetrics makes it all happen. Plus, learn how you can get started with a 30-day free trial!

Benefits of Centralizing Marketing Data

1. Unified Source of Truth

By consolidating your marketing data into a single platform like BigQuery, you create a unified source of truth. This means no more conflicting reports or redundant data—just accurate, real-time insights.

2.Enhanced Decision-Making

With all your data in one place, you can perform comprehensive analyses that drive smart, data-informed decisions. No more guessing; just clear, actionable insights.

3.Increased Efficiency

Manual data collection is tedious and time-consuming. Centralizing your data automates this process, freeing up your team to focus on analysis and strategy rather than data wrangling.

4. Cost Savings

Automating your data processes with tools like Supermetrics reduces the need for manual labor and minimizes errors, saving both time and money.

Why Use BigQuery for Data Storage?

Scalability

BigQuery offers virtually unlimited storage and can handle massive datasets with ease. Whether you’re a small business or a large corporation, BigQuery scales with your needs.

Speed

BigQuery’s fast querying capabilities allow you to analyze huge datasets in seconds. This speed is crucial for dynamic marketing environments where timely insights are key.

Integration

BigQuery integrates seamlessly with various data sources and tools, making it an ideal platform for centralizing your marketing data. Whether you’re pulling data from Google Analytics, Facebook Ads, or any of the 150+ platforms Supermetrics supports, BigQuery can handle it.

Security

With Google Cloud’s robust security measures, you can rest easy knowing your data is protected. BigQuery complies with multiple industry standards, ensuring your data is secure and compliant.

How Supermetrics Storage Works

Connect Your Data Sources

Supermetrics makes it easy to connect to over 150 marketing data sources. Whether it's Google Analytics, Facebook Ads, or LinkedIn, you can pull data effortlessly into BigQuery.
Step 01

Automate Data Transfers

Once connected, Supermetrics automates the transfer of data from your marketing platforms to BigQuery. This removes the need for manual data extraction and ensures your data is always up-to-date.
Step 02

Data Transformation

Supermetrics doesn't just transfer data; it makes it analysis-ready. It cleans, sorts, and structures your data in a way that makes it easy to work with in your favorite analytics tools.
Step 03

Analysis and Reporting

With your data stored and structured in BigQuery, you can use tools like Looker Studio, Power BI, and Tableau to analyze and visualize your data. Generate automated reports, identify trends, and make data-driven decisions with ease.
Step 04
supermetrics bigquery

Start Your 30-Day Free Trial with Datasavvy

Ready to transform your marketing data strategy? Sign up for a 30-day free trial with Datasavvy and experience the power of Supermetrics for BigQuery firsthand. Our team of experts will guide you through the setup process and provide ongoing support to ensure you get the most out of your data.

Some data sources you can start warehousing:

Facebook Ads

Google My Business

Search Console

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